Heights Behavioral Health
Cookie Policy
This Cookie Policy explains how this website uses cookies. It works together with our Website Privacy Policy. Protected health information related to your care is governed by our Notice of Privacy Practices, not by this policy.
What Are Cookies?
Cookies are small text files that a website places on your device when you visit. They help the website function, remember your preferences, and understand how the site is used. Similar technologies, such as pixels, tags, scripts, and local storage, work in comparable ways. In this policy, we refer to all of these as “cookies.”
Why We Use Cookies
We use cookies to keep the website working properly, remember your choices, measure and improve site performance, understand how visitors find and use our pages, and understand which pages lead visitors to call our admissions line. We do not use cookies to build advertising profiles of visitors, and we do not sell personal information collected through cookies.
Types of Cookies We Use
The categories below describe the cookies this website uses. Specific tools and cookie names are listed as examples and may change over time as we update the website.
| Category | Purpose | Examples |
|---|---|---|
| Strictly Necessary | Required for the website to function, such as security, page navigation, form submission, and remembering your cookie choices. These cannot be switched off in our systems. | Session and security cookies set by our hosting and content platform; cookie-consent preference |
| Performance & Analytics | Help us understand how visitors use the site, which pages are read, and how people arrive, so we can improve the site. The information is used in aggregate and is not used to identify you as a current or prospective patient. | Google Analytics 4, deployed through Google Tag Manager (cookies such as _ga and _ga_*) |
| Call Measurement | Help us understand which pages and traffic sources lead visitors to call our admissions line, so we can staff and improve appropriately. Call measurement is used for operations, not advertising, and calls themselves are handled confidentially. | CallTrackingMetrics (session cookies supporting dynamic phone-number display) |
| Functional | Remember choices you make and support embedded content that enhances the site. | Preference cookies; cookies set by embedded content such as the Google Map on our contact page |
We do not currently use advertising or social media pixels (such as Meta Pixel) on this website. If that changes, we will update this policy and provide appropriate consent controls before any such cookies are set.
Third-Party Cookies
Some cookies are set by third-party services we use, such as Google Analytics, Google Tag Manager, CallTrackingMetrics, and embedded content like Google Maps. These providers may collect information about your use of our website in accordance with their own privacy policies. We choose and configure these services with visitor privacy in mind.
Health Information and Tracking Technologies
We are committed to protecting information that could relate to your health. We do not intend to use cookies or tracking technologies to collect protected health information through this website, and we do not knowingly share identifiable health information with third-party advertising or social media platforms. Where analytics and call measurement are used, we work to limit the information collected so that it does not identify you as a current or prospective patient. Please do not submit detailed health information through website forms; share it by phone or through a secure channel we provide.
How to Manage Your Cookies
You have several ways to control cookies:
- Cookie controls. Where a cookie banner or preference center is provided on our website, you can use it to accept or decline non-essential cookies.
- Browser settings. Most browsers let you block or delete cookies through their settings. Blocking some cookies may affect how the website works.
- Analytics opt-out. You can opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on.
- Advertising choices. Although we do not currently use advertising cookies, you can manage interest-based advertising generally through the Digital Advertising Alliance and the Network Advertising Initiative.
Do Not Track and Global Privacy Control
Because there is not yet a common industry standard for “Do Not Track” or Global Privacy Control signals, our website may not respond to all of them. You can still manage cookies using the options above.
Changes to This Policy
We may update this Cookie Policy from time to time, including when we add or change the tools this website uses. When we do, we will revise the “Last Updated” date above and post the current version on this page.
Contact Us
If you have questions about this Cookie Policy, contact:
Privacy Officer
Heights Behavioral Health, LLC
1009 Yale St., Houston, Texas 77008
Phone: (877) 549-5102
Email: info@heightsbehavioralhealth.com
This Cookie Policy covers this website only and works alongside our Website Privacy Policy and Notice of Privacy Practices.

